For MSP owners who do their own selling

New logos,
without you becoming
a salesperson.

We find your ideal clients, email them from domains that aren't yours, and book the meeting. You approve every email. Your primary domain never sends.

71%
of MSPs say winning new customers is their #1 challenge1
6%
of MSPs gained significantly more customers in 20252
0
cold emails sent from your primary domain

1. Kaseya, 2026 State of the MSP. 2. MSP Success survey; most MSP growth in 2025 came from upselling existing clients.

You didn't start an MSP to sell

You're good at running networks and keeping clients happy. Finding the next client is the part nobody trained you for.

"Referrals have dried up."

For years, new clients came from happy clients and the odd partner intro. Lately the phone rings less, and MRR has gone flat.

"I'm the only one who sells."

Every hour spent prospecting is an hour off a project, a QBR, or backing up your techs. So prospecting keeps moving to next week.

"The last agency sent bad meetings."

Calls with people who couldn't sign, didn't have the seat count, or didn't know why they were on the call. You lost the afternoon and the money.

"Pay-per-meeting vendors don't care."

When a vendor gets paid per booking, a no-show or an office manager with no budget counts the same as an owner who wants a managed contract.

Four steps. You do two of them.

You approve the emails and you take the meetings. We do the rest.

01

List built and verified

We find companies that look like your best clients: the right seat count, vertical and drive time from your office. Every contact is verified before anything sends.

02

Separate domains, warmed

We set up sending domains and inboxes that aren't yours, configure SPF, DKIM and DMARC, and warm them for several weeks before the first email.

03

Emails you approve

We write short, plain emails that sound like an owner, not a vendor. Nothing goes out until you've read it and said yes.

04

Meetings on your calendar

We handle every reply and book qualified meetings with decision-makers on your calendar. Each week you get the full reply log.

Your tenant stays clean

You run M365 tenants for a living, so you know how one bad sending week can land a domain on a blocklist. That's why we never send from yours.

What you get

All of it done for you. Pricing is scoped to your market and volume, and quoted on the call.

How it works & pricing →

Questions MSP owners ask us

Isn't this expensive?

Compare it with the alternatives. A full-time BDR costs $60–100k a year in salary before benefits, tools and ramp time, and you'd still have to manage them. Paid search charges you for every click, whether or not that click could ever sign a managed contract. Our pricing is scoped to your market and volume and quoted on the call, and it's month-to-month: if it isn't producing qualified meetings, you stop.

I need to talk to my partner first.

Makes sense. Start with the free list of 50 companies we'd target in your city and look at it together. If you both want to talk it through, we're happy to get on a call with both of you.

We're comparing a few agencies.

Good. Ask each of them the same five questions. Whose domains do you send from? Do I approve every email before it goes out? Who handles replies? Is it month-to-month? Who owns the domains, lists and copy if I leave? Our answers: separate domains, yes, we do, yes, and you do.

We've been burned by a lead-gen agency before.

Most MSP owners we talk to have, and it's usually meetings with people who couldn't buy. Before anything sends, we agree with you on what counts as a qualified meeting: company size, the person's role, and fit. You approve every email, you see every reply in the weekly log, and you can leave any month.

Will you burn my domain?

No. Your primary domain never sends. We send from separate domains with SPF, DKIM and DMARC set up, warmed for several weeks, and capped at about 20 emails per inbox per day. If a sending domain ever runs into trouble, your primary domain and your tenant aren't involved.

Do you provide the leads, or just the infrastructure?

Both. We build and verify the list, set up and run the sending domains and inboxes, write the emails, handle replies and book the meetings. You approve the emails and take the meetings.

Who handles the replies?

We do. We answer questions, handle "not right now" and unsubscribe requests, and book interested decision-makers on your calendar. If someone asks something only you can answer, we forward it to you. Every reply shows up in your weekly reply log.

Get the 50 companies
we'd target in your city.

Tell us where you are and which clients you like serving. We'll pull the 50 companies we'd go after first, plus the emails we'd send them, and walk you through it on a 30-minute call.

Get my 50-company list Book a Call
✓ Free
✓ Built for your city
✓ Nothing to sign